I love turning rough ideas into real products.

I'm an AI Project Lead, and for nine years that's mostly been my job: take a half-formed idea, find out fast whether it's any good, and get a working version in front of real people. This site is my application for Project Manager, AI Initiatives at Timesworld in Dubai.

Idea → MVPthe part I love
2 startupsco-founded, 0 to launch
CHF 100M+platform delivered
9 yrsinnovation & delivery
Portrait of Ramona Furter

Why I think I'm a good fit

I've spent nine years in the messy early part of building products, where there are plenty of ideas, not much certainty, and a team that has to keep moving anyway. Honestly, it's my favourite place to work. Here's how that lines up with what you're after.

01 I see things through, not just plan them

I'll take an idea from a rough sketch to something that's actually launched, setting the goals and the deadlines as we go. I've done it as a founder and as a product lead, so I know how it feels when it's your own neck on the line.

Proof: delivered a CHF 100M+ platform from concept to go-live at ifolor; took WePractice from idea to launch and scale.

02 I'm happy being the person in the middle

Keeping data, engineering, design and product pointed at the same goal, and translating between the team and the people upstairs. That bridge is where I'm most useful.

Proof: led design, tech and marketing plus external partners at ifolor, reporting to C-level.

03 I'd rather test than guess

Build a small version, put it in front of someone real, and let the evidence tell us what to do next. I work with AI hands-on every day, so I have a good sense of what's quick to try and what isn't.

Proof: ran market pilots and MVPs at Die Mobiliar; built Pedal Peak with AI workflows (Claude, Cursor, n8n).

04 I keep things moving without the process bloat

Clear goals, a few metrics that matter, and workshops that actually go somewhere. I use agile because it helps, not because the calendar says so.

Proof: owned budget and KPI tracking at ifolor; ran customer-journey workshops and design sprints across roles.

Ramona Furter

AI Project Lead in Zurich, open to relocating to Dubai. I turn business opportunities into real products. German and Swiss German native, English fluent, French conversational.

Jan 2026 to present

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

  • Lead AI-driven business models for Swiss Post Advertising, from spotting the opportunity to building and running the AI roadmap.
  • Turn AI ideas into go-to-market plans and new revenue, tracked with clear KPIs.
  • Run cross-functional work from concept to launch across product, tech, data and commercial teams.
  • Sit between business and tech, and build the team's knowledge and enthusiasm for working with AI.

Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the full e-commerce ecosystem (platform, infrastructure, operations, roadmap) for a CHF 100M+ business.
  • Led platform work from concept to go-live with C-level, prioritising by business goals, user needs and feasibility.
  • Lifted conversion 9% and the checkout step rate 15% through A/B testing and analytics.
  • Steered the AEM to Shopware migration with engineering, and owned budget, resourcing and KPIs.

Jun 2023 to Sep 2024

Lead Project Manager

Brixel · Zurich

  • Built and held the partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Led product features for a real estate platform, focused on financial integration and user experience.
  • Was the main link between external financial partners and the internal product team, and set up our project frameworks.

Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

WePractice · Sparrow Ventures (Migros Group) · Zurich

  • Founding team of a mental health startup. Closed two funding rounds and grew it to 10 locations, 23 people and 170+ customers.
  • Generated 1000+ client matches in year one and built the full go-to-market on a hypothesis and data approach.
  • Built and led the marketing and sales team after Series B, ran A/B tests and interviews, and built tracking to optimise the funnel.

Sep 2019 to Sep 2022

Growth Marketer

Sparrow Ventures · Zurich

  • Built and ran growth and go-to-market for several internal startups, from early validation to scale-up.
  • Worked with product owners, designers and agencies on customer-centric products and smooth end-to-end journeys.

Jan 2017 to Aug 2019

Intrapreneur, Growth Marketing

Die Mobiliar · Bern

  • Ran market pilots for new products (Smide, now BOND Mobility, plus XperCheck and Lizzy) from MVP to launch, using design thinking.
  • Made intrapreneurship a mindset, coaching cross-functional teams and exploring new data and partnerships.

Forge

Here's a rough cut of how I'd run the pipeline. It's one place to take an AI idea from a quick look at the field all the way to a shipped MVP, with the evidence to back each call. Four stages, have a click through.

A concept I built for this application

Find what's worth a bet

Innovation starts with a steady flow of ideas, not one big brainstorm. Forge keeps a live funnel from a scan of the field to a short list ready to validate.

Scan

Watch AI, automation, IoT and cloud for what's becoming real.

Capture

Collect ideas from research, clients, partners and the team.

Cluster

Group them into themes worth a closer look.

Shortlist

Pick the few with real pull to validate next.

Market research
Client signals
Team ideas
Partners
Competitor moves

My first 90 days

A concept is nice, but someone has to run it. Here's roughly how I'd spend my first three months, from finding my feet to getting a first thing shipped, without slowing the team down.

Phase 1 Days 1 to 30

Learn the ground

  • Meet the innovation team, product leads and leadership, and learn how decisions get made today.
  • Map the live experiments, the backlog of ideas, and where things stall.
  • Get fluent in the stack and the way the team already works (Jira, sprints, OKRs).
Phase 2 Days 31 to 60

Set the pipeline

  • Put a light idea-to-MVP flow in place, with clear goals and metrics per stage.
  • Pick two or three ideas and run them through validation with the team.
  • Agree with leadership what "good" looks like before anything gets built.
Phase 3 Days 61 to 90

Ship the first MVP

  • Run a design sprint and a prototype on the strongest idea.
  • Put an MVP in front of real users and gather the evidence.
  • Show leadership the result and the next bets, backed by data.